BLUE SLOTH
Client: Red Bull
CW: Kayla Baken // AD: Kailey Reagan
Millennials are tired.
They can no longer pound three Red Bulls and stay out all night. Nor would they want to. Let’s expand the brand’s target market with a CBD beverage for them that treats bedtime like an extreme sport.
MANIFESTO
RADIO SPOT
THE RESTING PIT
We’re a bedtime beverage, but we don’t snooze on events (just at them).
Starting with a Formula 1 activation. Red Bull’s team of drivers have their racing pits to stop and refuel, so Blue Sloth will give the fans a Resting Pit to chill out and relax.
