BLUE SLOTH
Client: Red Bull
CW: Kayla Baken // AD: Kailey Reagan
Millennials are tired.
They can no longer pound three Red Bulls and party all night. Nor would they want to. Let’s expand the brand’s target market with a CBD beverage for them and launch it with a campaign that treats bedtime like an action sport.
ELDERBERRY
Reduces the stress of being alive
LAVENDER
Calming on your very last nerve (cause parenting is hard)
TART CHERRY
The big promotion your rest deserves
MANIFESTO
GREEN TEA
Timeless (just like you, dear millennial)
