YELP US MAKE A MOVIE
Client: Yelp
CW: Kayla Baken // AD: Chelney Cameron
Yelpers don’t just write reviews, they author stories full of dramatic twists and turns.
And since nothing drives cultural relevancy like film and TV, we decided to give Hollywood the new IP it craves.
ACT ONE
Announce to Yelpers worldwide that we’re turning a single Yelp review into a movie.
But we need their help picking which one.
OOH ads feature QR codes linked to a campaign microsite where fans can vote for their favorite review.
The more unhinged, the better.
Review Reveal
ACT TWO
Release the winning review and build momentum with news-generating announcements to reveal the director and top-billing cast.
Director Announcement
Cast Announcement
ACT THREE
Debut the movie with an epic premiere party at Hollywood Forever Cemetery.
