YELP US MAKE A MOVIE
Client: Yelp
CW: Kayla Baken // AD: Chelney Cameron
Yelp has always satisfied your food cravings. Now we’re feeding Hollywood’s appetite for new IP.
The brand was once a linchpin in our cultural zeitgeist but it’s relevance has faded. So we’ll restore it by turning a single Yelp review into a movie. Because Yelpers don’t just write reviews, they author stories.
ACT ONE
Announce to Yelpers worldwide that we’re turning a single Yelp review into a movie. But we need their help picking which one.
MICROSITE
OOH ads feature QR codes linked to a campaign microsite where fans can vote for their favorite review. The more unhinged, the better.
ACT TWO
Release the winning review and build momentum with news-generating announcements to reveal the director and top-billing cast.
Review Reveal
Amid Hollywood IP Frenzy, New Campaign Asks, ‘Why Not a Yelp Review?’
Director Announcement
Yelp Lands Ari Aster to Direct Experimental Horror Based on Texas Bar Review
Cast Announcement
Greta Lee and Christopher Abbot to Star in Ari Aster’s ‘The Devil is a Bar in Texas’
ACT THREE
Debut the movie with a premiere party at Hollywood Forever Cemetery in LA.
And because it’s a Yelp event, attendees will be able to review the movie…
…and a vendor village of food tents from local LA restaurants.
Attendees get fed, businesses get exposure, Yelp gets user traffic.
