SPREAD THE LOVE
Client: Philadelphia Cream Cheese
CW: Kayla Baken + Caleb Decker // AD: May Ruzicka
Restaurants are where the world goes to date. But for chefs, dating gets put on the back burner.
Chefs know Philadelphia adds richness to their dishes. Now we’re adding richness to their lives by taking their dating profiles off the apps and putting them on our cream cheese bricks.
78% of consumers are willing to pay more for Philadelphia vs. a private-label cream cheese.
So putting single chefs’ faces on our grocery store products significantly increases their chances of going home with someone — or at least ending up in their fridge.
Dallas
New York City
Seattle
A QR code on the back of each brick scans to a taste of the chef’s personality, favorite Philadelphia recipe, and a Resy link to see them in action.
Interested parties can book a reservation and ask their server for the Philly napkin to leave their number for the chef. Like the good old, pre-app days.
We’re driving traffic to chefs’ hearts and their restaurants.
